Claude recently released finance-focused agents. Also agents for small businesses.
That caught my attention because it signals something bigger than one product launch: agents are starting to specialize by vertical.
The more I look at this shift, the more I keep coming back to one question:
Finance agents. Coding agents. Research agents. Customer support agents. Healthcare agents. Commerce agents.
What happens when AI agents stop being general assistants and start becoming domain specialists that make decisions on our behalf
This week, I wanted to dig into one vertical where that change could be massive: retail.
Because retail has always been designed around human behavior.
Clicks. Search bars. Landing pages. Promotions. Reviews. Checkout flows. Loyalty points. Retargeting ads.
But what happens when the customer is no longer the one doing the browsing?
What happens when the customer simply says, “Find the best option for me,” and an AI agent does the comparing, negotiating, purchasing, trackin…



